Google According to Srinjoy

I am going through one those phases in life when I’m kinda totally googlised , hence this post.

Before I start , I’m not going to write about the following aspects of Google which everyone seems to know ; or if you don’t , you can always ‘google’ it out yourself. I may however comment and opine about these, and yours would be great too !!

1. That Google is a billion billion dollar corporation and if you invested in it in 2004 you are one lucky jackass . Lucky, you know why , Jackass because no one predicted what is now history and you certainly dint.
2. That Google has a famous 20% rule where employees get to spend time working on their personal projects for Google or for greater good. (Guess what they end up doing !)
3. The SB and LP duo were once again Ivy League dropouts who got into Silicon Valley and got loaded.
4. That Google is the best search engine and a lot more.

I’ll start with the last one. Yes we know , Google rules you. No it doesn’t? Think about life without Orkut, Picasa ,Youtube ,Gmail and of course no Google. Your web life ends there doesn’t it ? (Chrome addicts are you listening ?, if you are so anti-Microsoft stick to Mozilla). But what you don’t know is that google offers a host of cute little features and prospects that are frighteningly luxurious. There’s Google News, Google Finance, Google Shopping, Google Videos, Google Music, Google Blogsearch, Google Image Search, Google Reader, Google Scholar, Google Blogs and as I am writing this, some geek in GooglePlex might be developing Google Dinosaurs or Google Psychiatry.

See the thing is with such a range of services it can come up with concepts like telling you what movie to watch at what theatre with reviews,cast and every detail going one step forward to even tell you IMAX or Adlabs whichever is cheaper(or more popular !), based on your location and movie name. It can expand to buying vegetables or booking air tickets , with full comparison of rates,quality and relevance. See the power of information ?? It can put everyone from travel agents to real-estate agents out of business. And who’s the big Daddy of all information ? Already Google Maps and Google Earth enables you to locate places and things around your locality with spectacular ease. With GPS in cars, who knows where it might lead to ?? (Well they also have Google Mars in case you are thinking of migrating in recent future!!)

Now Google is Fun !! To work in and to surf in !!

We all know why to work in, its got amazing open environment , fun place with informal attires and fun-like work-culture so that when you leave your home at 9 its like “ Honey , I’m leaving for vacation”…. and blah blah blah …….

But its surfing google that even you will know why they have a misspelled word as a brand and a logo that looks like lego alphabets. Instead of the drab service unavialables and 404s and network problems what google has come up with is “Bad Bad user , No Donut for you” , “Oops we are having a problem connecting” and so on. So you see how they are bulding their brand projecting a fun image , that’s what’s awesome about google. How about the famous “I’m feeling lucky “ ….. Would Microsoft or AOL ever come up with something like that ? On a side note go to www.google.com and type Chuck Norris and press “I’m feeling lucky”. Funny Eh ? Not to Google’s credit(fault/easter egg ??) though. Speaking of easter eggs who can forget the amazing logos Google surprises us with from time to time ??

See its not possible for Microsoft or any other company to copy google’s corporate model , because you know why, they just CANNOT. Because its not a model, it’s a culture that roots back to LP and SB themselves. To change it , you’ll have to change to the fun recruiting process, to the cool project managers, to the fun environment. You just cannot do it all. Google after all was built in a decade not a day.I mean let’s just face it , half the world is surfing Google.com in Internet Explorer, but SB and LP were much cooler geeks than Mr.Gates.

Happy Googling

Oh and while you’re at it, try r_earth in Google.com